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Amazon FBA Product Research
Welcome to the course
A quick tip (0:55)
FBA Glossary of terms
Recommended reading list
Template Directory
Adopting the right mindset
Why your mindset is so important (5:19)
It's not a sprint (1:43)
The 80/20 rule (4:07)
Always be objective (3:09)
Buyer Psychology
Jobs To Be Done - WHY people buy (5:13)
Customer Avatars (2:47)
The Customer Avatar Template (4:07)
Passion Niches (6:39)
Getting Started with product research
Think Niches Not Products, and Amazon 'Real Estate' (6:03)
14 common product research mistakes (8:51)
Which market should you sell in? (1:58)
Important things to remember
Your goal with a new product (9:37)
The most important question to ask yourself (6:49)
Why your budget is important (7:19)
What can my budget afford? (4:36)
Why ROI is super important
FBA Fees and Dimensional Weight
Making your products stand out (differentiation)
What is differentiation? (5:10)
Be a Purple Cow (2:24)
Understanding "Value" (5:21)
Finding ways to stand out/differentiate (5:32)
How to charge a higher price
Product Bundles
Analysing product listings, niches and top brands
Listing quality - Why it's important
The top signs a niche is attractive
Essential product criteria (3:30)
Red flags for a product/niche
What to look for when analysing niches
Analysing top Amazon brands for inspiration (10:03)
Boring is the new sexy (2:04)
Different ways to start looking for products
Starting from the Amazon search box (4:54)
Starting from a customer avatar
Using Helium10
Introduction to H10 (3:24)
Understanding Keywords
Using the Profitability Calculator (4:15)
Using the BSR Graph
Using X-Ray (6:59)
Using Blackbox (18:06)
Using the review analyser (6:50)
Live product research with Tom & Alex
Over the shoulder lesson with Tom & Alex (74:06)
Over the shoulder with Tom (46:02)
The Step by Step Process
Into & the decision tree process (4:04)
Step 1 (4:26)
Step 2 (18:11)
Step 3 (16:43)
Step 4 (9:05)
Step 5 (8:37)
Step 6 (5:01)
Step 7 (3:58)
Step 8 (2:40)
Bonus Content
Tried and Tested Services
You did it! (1:09)
Think Niches Not Products, and Amazon 'Real Estate'
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